The Israel Guys Podcast Advertising - Audience, Sponsors & Contact

Overview

The Israel Guys offers a dedicated platform for in-depth news and analysis directly from Israel, aiming to counter what it perceives as mainstream media bias and anti-Israel propaganda. Each episode dissects current events, geopolitical developments, and security challenges impacting the region, often highlighting stories underreported elsewhere. The podcast covers significant policy shifts, military operations, and societal issues, frequently integrating cultural and religious context, such as insights from the Torah portion. It caters to listeners seeking a pro-Israel perspective, a deeper understanding of the complexities on the ground, and an alternative source for news concerning the land and people of Israel, including its legal landscape and defense strategies.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

51,008

Est. Podcast Downloads

6,520

Av. Youtube Views

44,488

Instagram

17k

YouTubers Subscribers

417k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 51K audience size, runs 97% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

The Israel Guys

The Israel Guys is a prominent pro-Israel media initiative that has evolved significantly since its inception. Originating from HaYovel, a Christian non-profit organization dedicated to serving and strengthening the Jewish people, the initiative was initially known as 'The Joshua & Caleb Report TV show' from 2013 to 2018. In 2018, it transitioned into a weekly web show hosted by Joshua Waller and Luke Hilton, relaunched more broadly as 'The Israel Guys' in 2021 with an expanded team. At its core, The Israel Guys aims to be a leading voice in countering what they identify as misinformation and anti-Israel narratives. Their mission is to share the true and authentic stories of Israel, often from a biblical perspective, appealing to a global audience interested in geopolitical insights, religious commentary, and advocacy for the Jewish state. The content primarily focuses on current events and political analysis concerning Israel's relationships with entities like Hamas, Hezbollah, Iran, and the Houthis, as well as delving into the historical and biblical significance of regions such as Judea and Samaria, which they refer to as the 'Biblical Heartland.' The team frequently features key figures like Luke Hilton, Joshua Waller, Josiah Hilton, Ben Hilton, and Justin Hilton, along with regular collaborators Rabbi Jeremy Gimpel and Rabbi Ari Abramowitz. Their content style is characterized by a serious, informative, and passionate tone, consistently advocating for Israel's sovereignty and security. They produce a variety of content formats, including in-depth news analysis, commentaries, interviews, and educational explainers, distributed across YouTube, Instagram, Twitter, Facebook, and various podcast platforms. Beyond digital content, The Israel Guys engages their community through annual events like 'The Israel Summit,' which brings together pro-Israel Christians and Jews for advocacy and education. They also manage an online store offering themed merchandise and utilize various monetization strategies including direct donations, event ticket sales, and strategic partnerships, such as an endorsement relationship with Wise Money Israel. Their work extends to promoting volunteer opportunities in Israel through HaYovel, reinforcing their commitment to tangible support for the land and its people. The Israel Guys holds a distinct position within the Christian Zionist movement, contributing significantly to its discourse and mobilizing support for Israel worldwide.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/30	Week4/13	Week4/20	Week4/27	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
The Israel Guysisraelguys.link	The Israel Guys					1	1					2	1	1	1	1	3	2	3	Core Performer 67%
Operation Rising Liontheisraelguys.com	Operation Rising Lion	1	1	1	1	1	2	1	2			1								Past Performer 8%
The Land of Israel Fellowshipthelandofisrael.com	The Land of Israel Fellowship					1				1	1									Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Heartland Tumbler	$39,221	0.0%	100%	100%	37.0ad units	Core Performer
Operation Rising Lion	$17,754	-100.0%	86%	100%	21.0ad units	Core Performer
Serve Israel	$15,344	0.0%	100%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Iran Unveils More Dangerous Weapon than Nuclear as Ancient Tunnel Discovered in Jerusalem

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