The Insurance Guys Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Insurance Guys Podcast offers candid, agent-to-agent advice for navigating the complexities of running a successful insurance agency. Hosts Scott Howell and Bradley Flowers share practical insights on everything from refining operations, optimizing sales, and managing staff to leveraging technology like automation and AI for improved client communication. The show blends strategic discussions on agency growth, acquisitions, and market shifts with relatable, real-life examples and personal anecdotes, providing a distinctive peer-to-peer learning experience. It targets current and aspiring insurance professionals seeking actionable strategies, solutions to common challenges, and a deeper understanding of the industry's evolving landscape, all delivered with a professional yet personable touch.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,284

Est. Podcast Downloads

4,040

Av. Youtube Views

244

Instagram

2k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 4.3K audience size, runs 97% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Scott & Bradley Howell & Flowers

Scott Howell and Bradley Flowers serve as the principal voices behind The Insurance Guys Podcast, a platform dedicated to the tactical evolution of independent insurance agents. The duo bridges the gap between traditional agency operations and modern technological integration, specifically focusing on the transition from captive to independent models. They provide a technical breakdown of agency scaling through named series such as the Listener Call-In Show and Ask Me Anything (AMA) sessions, which address real-world hurdles in hiring and automation. A recent win for the channel includes their in-depth coverage of AI submission flows in the AI and GPTs for Insurance series, where they provide instructional value on utilizing custom GPTs for lead generation. Their professional reach extends to live speaking engagements at industry-standard events like InsureTech Connect (ITC) and partnership activations with major carriers such as Progressive and Hagerty, establishing them as vital educational resources for agency owners navigating the modern insurtech landscape.

Age: 46 years
Nationality: American
Education: University of Alabama

Age: 46 years
Nationality: American
Education: University of Alabama

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Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/27	Week5/4	Week5/11	Week6/8	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24
Ascenduseascend.com	Ascend	1	2	1	1	2	2	1	1	2		1	1	1	1	1	Core Performer 67%
Outmarket AIoutmarket.ai	Outmarket AI								1	1	1	2	2	1	1	1	Core Performer 67%
Assendassend.com	Assend												1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ascend insurance	$1,837	+1244.0%	94%	61%	18.0ad units	Core Performer
Gail	$1,317	0.0%	100%	100%	11.0ad units	Core Performer
Steadily insurance	$903	0.0%	100%	75%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Fireworks Show Accident

0:00 / 1:22

Direct Response

F

#1

Run on 1x episode

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