The Information's TITV Podcast Advertising - Audience, Sponsors & Contact

Overview

The Information's TITV delivers daily, in-depth analysis of the most critical developments in the technology sector, with a strong emphasis on artificial intelligence, semiconductors, and their profound impact on global business and finance. Hosted by experts from The Information, this podcast goes beyond surface-level news to explore corporate strategies, market competition, investment trends, and the economic implications of tech innovation. It targets tech executives, investors, and professionals seeking sophisticated, insider perspectives on companies like OpenAI, Google, and Nvidia, as well as the evolving crypto landscape. Distinctive for its analytical rigor and access to industry shapers, TITV provides essential insights for understanding the forces driving the future of technology and its intersection with the financial world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,524

Est. Podcast Downloads

1,260

Av. Youtube Views

264

YouTubers Subscribers

17k

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Direct Response

Brands with CTAs

BAD

9%

Host Read %

% of host read ads

GREAT

94%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 94% host read ads and promotes 9% of ads for direct response advertisers.

Creator Influence

Jessica Lessin

The Information, founded by former Wall Street Journal reporter Jessica Lessin, serves as a premium source for technology journalism and Silicon Valley insider analysis. The outlet delivers exclusive reporting through its flagship video series, TITV, and specialized newsletters like The Briefing. Their coverage focuses on high-stakes power dynamics and executive leadership, as seen in their in-depth series OpenAI President Greg Brockman on Elon Musk and the investigative features regarding Microsoft’s Copilot strategy. A recent win includes the launch of the Pretty Tough podcast with Maria Sharapova, which explores mental toughness alongside high-level business strategy. Their work is frequently cited by institutional media giants such as CNBC and Bloomberg, bridging the gap between deep-tech engineering and venture capital movements. By utilizing high-quality studio production for TITV, they provide a visual hub for reporting on complex themes like AI chip financing snags and the future of agentic engineering across the global enterprise landscape.

Age: 42 years
Nationality: American
Education: Harvard University

Age: 42 years
Nationality: American
Education: Harvard University

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Recent Campaigns

	Advertisers	Week4/13	Week5/11	Week6/8	Week9/14	Week9/21	Week10/5
PWCpwc.com	PWC	1	1	1			1	Test in progress 8%
EYey.com	EY				1			Test in progress 8%
Glanceglance.com	Glance					1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$583	0.0%	100%	0%	25.0ad units	Core Performer	+1
PWC professional training & coaching	$209	0.0%	86%	0%	7.0ad units	Core Performer	+1
New York Stock Exchange	$98	0.0%	100%	0%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

General Catalyst's Novel VC Fund, Creator Economy Shift, AI Inference Cost Prediction | Nov 19, 2025

0:00 / 2:25

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