The Independent Dealer Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Independent Dealer Podcast is an essential resource for independent used car dealers and automotive entrepreneurs, offering actionable strategies and expert insights to navigate the dynamic retail landscape. Hosted by current dealers Luke Godwin and Jeff Watson, the show delves into critical topics such as current market conditions, financial management (including tax optimization, cash flow, and portfolio valuations), and operational efficiencies. Episodes feature discussions with industry leaders, providing practical advice on everything from buy-here-pay-here models and securitization to leveraging modern technology for collections and customer communication. This podcast is for listeners keen on fostering business growth, optimizing financial health, staying ahead of industry trends, and understanding the impact of regulatory changes, all within a supportive 'Dealers Helping Dealers' community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,920

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 100% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Buckeye Risk Servicestheindependentdealer.com	Buckeye Risk Services							2								2	2	2	2	1	1	1	1	2	Core Performer 75%
Blytzpayblytzpay.com	Blytzpay	1	1	1	1	2	1		1	1	1	1	1		1					1	1	1	1		Longer term buy 42%
Buckeye Risk Servicesbuckeyerisk.com	Buckeye Risk Services						1		1	1	1	1	1	1	1										Past Performer 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Blytzpay financial services	$2,005	-10.3%	100%	83%	40.0ad units	Core Performer
Buckeye Risk Services insurance	$1,056	-100.0%	100%	91%	22.0ad units	Core Performer
Buckeye Risk Services	$579	+324.6%	100%	92%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#444 - Growing Pains: A BHPH Dealer's Year of Remodels, New Systems, and Real Growth

0:00 / 1:02

Brand Awareness

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#1

Run on 1x episode

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