The Imperfects Podcast Advertising - Audience, Sponsors & Contact

Overview

The Imperfects is a deeply empathetic and insightful podcast that delves into the universal experience of human imperfection and vulnerability. Hosted by Hugh van Cuylenburg, Ryan Shelton, and Josh van Cuylenburg, the show features candid conversations with a diverse range of guests, from public figures to experts, who openly share their personal struggles and life lessons. A key component is the regular input from resident psychologist Dr. Emily, who provides professional insights into topics like anxiety, resilience, and mental well-being. The podcast aims to equip listeners with practical takeaways and wisdom to navigate their own 'imperfect lives,' fostering self-compassion and personal growth. It appeals to an audience interested in mental health, self-improvement, and authentic human stories, offering a unique blend of relatable narratives and expert psychological guidance.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,023

Est. Podcast Downloads

940

Av. Youtube Views

6,083

Instagram

245k

YouTubers Subscribers

21k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 7K audience size, runs 92% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Hugh van Cuylenburg

The Imperfects is an Australian media venture anchored by Hugh van Cuylenburg, founder of The Resilience Project, alongside Ryan Shelton and Josh van Cuylenburg. The production integrates clinical expertise from resident psychologist Dr. Emily Musgrove to dismantle the facade of perfection in modern life. The hosts employ named segments like The Vulnerabilitea House, where high-profile guests such as Esther Perel and Hamish Blake answer probing questions to reveal their human struggles. This format recently expanded into a tangible card game, facilitating similar honest dialogue within the listener community. The series also features The Academy of Imperfection, providing expert-led deep dives into specialized topics like matrescence and neurodivergence. A recent focus on the transition into motherhood, titled Puberty 2.0, highlights the brand’s shift toward examining life’s hormonal and psychological milestones. This podcast offers a professional yet humor-inflected environment for brands looking to align with mental health education and resilience-building initiatives.

Age: 45 years
Nationality: Australian
Education: Education Degree, University in Australia

Age: 45 years
Nationality: Australian
Education: Education Degree, University in Australia

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Recent Campaigns

	Advertisers	Week4/6	Week5/4	Week5/11	Week5/18	Week5/25	Week6/15	Week8/3	Week8/10	Week8/17
Vulnerability House Cardstheresilienceproject.com.au	Vulnerability House Cards		1	1	1	1		1	1	1	Longer term buy 25%
Apple Cardapple.co	Apple Card						1				Test in progress 8%
Where Should We Begin? At Workestherperel.com	Where Should We Begin? At Work	2									Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vulnerability House Cards	$833	0.0%	80%	100%	5.0ad units	Core Performer
Where Should We Begin? At Work	$228	0.0%	100%	100%	2.0ad units	Test run	+1
Apple Card	$152	-100.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The childhood struggle that inspired the world’s greatest fish chef - for reel!

0:00 / 1:11

Direct Response

T

#1

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