The HR Sisters Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The HR Sisters Podcast is the definitive guide for HR professionals and business leaders navigating the unique employment landscape of the UAE. Hosted by two sisters, this podcast offers practical, actionable insights on everything from intricate UAE labor law compliance, such as leave entitlements, to understanding and managing generational shifts like Gen Z in the workplace. It provides expert advice on building high-performing teams, fostering positive work environments, and ensuring legal adherence, making it an essential resource for anyone seeking to optimize HR strategies and drive business success within the region.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

203

Est. Podcast Downloads

40

Av. Youtube Views

163

Instagram

2k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

69%

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The Bottom Line

This show has an estimated 203 audience size, runs 69% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Sarah & Kelly Brooks

Based in Dubai and Abu Dhabi, Sarah and Kelly Brooks operate as The HR Sisters, a consultancy-led duo translating complex UAE Labour Laws into actionable business advice. They leverage forty years of local residency to bridge the gap between international corporate standards and regional regulatory requirements. Their educational output focuses on the operational side of human resources, specifically helping SMEs and startups navigate recruitment, gratuity calculations, and employee retention through series like Hot Takes With The HR Sisters. The pair recently launched the third season of The HR Sisters Podcast, which provides deep-dive analysis on the 2026 labor law updates and workforce integration for Gen Z. Content often features technical walkthroughs of multi-jurisdictional setups, including DIFC and ADGM compliance, ensuring business owners remain WPS-compliant while scaling. By utilizing their professional CIPD certifications and corporate backgrounds in the Oil and Gas sector, they provide a reliable resource for navigating the Middle Eastern business landscape.

Age: 46 years
Nationality: British
Education: Professional Certification, CIPD

Age: 46 years
Nationality: British
Education: Professional Certification, CIPD

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Recent Campaigns

	Advertisers	Week4/20	Week5/18	Week6/22	Week7/20
Cerclicercli.com	Cercli	2		1		Test in progress 8%
The HR Sistersthehrsisters.com	The HR Sisters		1	1		Test in progress 8%
Cerclacercla.com	Cercla				1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
UAE HR Setup Webinar	$13	0.0%	100%	100%	5.0ad units	Core Performer
Cercli	$9	0.0%	33%	100%	3.0ad units	Test run
The HR Sisters	$8	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Entering UAE Market? Fix Your HR Setup in 6 Weeks (HR in a Box Explained)

0:00 / 1:49

Direct Response

E

#1

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