The Hog Pod with Bo Mattingly Podcast Advertising - Audience, Sponsors & Contact

Overview

The Hog Pod with Bo Mattingly offers an exclusive, in-depth look into the world of Arkansas Razorbacks athletics. Hosted by three-time Arkansas Sportscaster of the Year Bo Mattingly, this podcast features candid interviews with current and former student-athletes, coaches, and staff. It delves into their personal journeys, career milestones, and the challenges and triumphs experienced within the Razorback program. Listeners gain unique insights into coaching philosophies, player development, and the rich history and culture surrounding Arkansas sports. This show is essential for dedicated Razorback fans and anyone interested in the human stories behind collegiate sports, providing a deeper understanding of the dedication, strategy, and community spirit that defines the team.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

20,414

Est. Podcast Downloads

20,100

Av. Youtube Views

314

YouTubers Subscribers

160

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GOOD

76%

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The Bottom Line

This show has an estimated 20.4K audience size, runs 76% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22
South by Northwest Hospitalitysxnw.com	South by Northwest Hospitality											2	2	2	1	2	2	Longer term buy 25%
South by Northwest Hospitalitysbnwhospitality.com	South by Northwest Hospitality	1	1	1	1	1	1	1										Test run 0%
The Toasted Yolk Cafethetoastedyolk.com	The Toasted Yolk Cafe					1	1	1	1	1	1							Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
South by Northwest Hospitality	$8,051	0.0%	62%	88%	26.0ad units	Core Performer
South by Northwest Hospitality	$4,164	-100.0%	92%	92%	12.0ad units	Core Performer
South by Northwest Hospitality	$3,287	0.0%	100%	50%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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