The HIV Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The HIV Podcast is an award-nominated, globally recognized show dedicated to dismantling HIV stigma and misinformation. Hosted by Sarah Macadam and Jessica Harding, who bring decades of experience from an HIV charity, the podcast offers a comprehensive and engaging exploration of all things HIV. It delves into historical events, legal aspects, health facts, and pop culture moments, separating fact from fiction with a tone that is both educational and refreshingly candid. The hosts make complex and often sensitive topics accessible, using humor and personal anecdotes to foster understanding and challenge societal misconceptions. This podcast is essential for anyone seeking accurate information on sexual health, aiming to combat stigma, or simply interested in a well-researched yet entertaining discussion on a critical public health issue.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

85

Est. Podcast Downloads

60

Av. Youtube Views

25

Instagram

2k

YouTubers Subscribers

66

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 85 audience size, runs 2% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Sarah Macadam

Produced by The Vibe Patient Support, The HIV Podcast is a British educational media entity hosted by Sarah Macadam and Jessica Harding. The duo employs a specialized blend of dark humor and investigative reporting to dismantle medical myths and social stigmas. Their signature HIV &... series investigates the virus through the lenses of history and pop culture, featuring episodes on specific figures like Arthur Ashe and cultural icons like Beyonce. The production recently secured a nomination for the British Podcast Awards 2024 and was shortlisted for the ARIAS Impact Award, recognizing its influence on societal health perceptions. Macadam and Harding frequently collaborate with medical historians such as Dr. Kate Lister and sex educators like Topher Taylor to provide fact-led insights. Through their coverage of the International AIDS Conference and their ongoing Path to 2030 series, they bridge the gap between complex global policy and public accessibility, serving as a vital resource for health advocacy and historical social documentation.

Age: 41 years
Nationality: British
Education: Degree, UK University

Age: 41 years
Nationality: British
Education: Degree, UK University

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Recent Campaigns

	Advertisers	Week3/16	Week5/18	Week5/25	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
Acastacast.com	Acast	1	2	1	1	2	2			1		Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy							1		1	1	Longer term buy 25%
stamps.comstamps.com	stamps.com							2	2			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$13	+305.1%	0%	85%	13.0ad units	Core Performer	+1
Sleep Number	$8	0.0%	0%	100%	9.0ad units	Core Performer	+1
The Score Bet	$7	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

History of STIs

0:00 / 0:41

Direct Response

H

#1

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