The Hearing Matters Podcast: Hearing Aids, Hearing Technology and Tinnitus Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Hearing Matters Podcast" offers an insightful and engaging exploration into the world of audiology and hearing health. Hosted by Blaise Delfino, M.S. - HIS, the show blends educational content with practical discussions, making complex topics accessible to both professionals and individuals interested in hearing care. It delves into the latest advancements in hearing technology, innovative service delivery models like digital prescriptions, and the business challenges and opportunities within the audiology field. Recurring themes include overcoming the stigma associated with hearing loss, patient-centric care, and the importance of integrating personal well-being with professional practice. The podcast distinguishes itself by featuring interviews with experts and practitioners, offering a comprehensive view of the industry from clinical, technological, and entrepreneurial perspectives. It targets audiologists, hearing aid users, their families, and anyone seeking to understand the evolving landscape of auditory health and technology. The tone is informative, supportive, and forward-thinking, aiming to foster a community that values proactive hearing health.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,762

Est. Podcast Downloads

420

Av. Youtube Views

1,342

YouTubers Subscribers

487

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Direct Response

Brands with CTAs

BAD

19%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 80% host read ads and promotes 19% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week9/21	Week10/19	Week11/2
CareCreditcarecredit.com	CareCredit		1	1	1	Longer term buy 25%
Starkeystarkey.com	Starkey		1	1	1	Longer term buy 25%
Fader Plugsfaderplugs.com	Fader Plugs	1	1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Starkey medical devices	$1,032	0.0%	89%	5%	19.0ad units	Core Performer	+1
CareCredit	$696	+66.7%	84%	21%	19.0ad units	Core Performer	+1
Fader Plugs	$662	-100.0%	71%	0%	21.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Your Child Just Got Hearing Aids: What to Expect at Home, at School, and Beyond

0:00 / 1:11

Brand Awareness

Y

#1

Run on 1x episode

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