The HC Commodities Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The HC Commodities Podcast offers an unparalleled deep dive into the global energy and commodities sector. Hosted by HC Group, a leading search firm in the field, the podcast features exclusive one-on-one conversations with influential leaders and minds, exploring the historical foundations of major trading houses like Glencore and Trafigura, and analyzing current market dynamics. It provides critical insights into industry trends, leadership strategies, and career development, including proprietary data from salary reports. Targeting professionals, executives, and aspiring individuals in the commodities space, this podcast serves as an essential resource for understanding the complex forces shaping global markets, offering both historical context and forward-looking analysis in a professional and informative style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,120

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 3.1K audience size, runs 38% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
HC Grouphcgroup.global	HC Group	1	1		1	1	1	1	3			2					2	2	1	3	1		Longer term buy 42%
Enco Insightsencoinsights.com	Enco Insights		1	1				1		1	1	2	1	1	1	1							Past Performer 8%
Abex Exchangeabaxx.exchange	Abex Exchange																					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
HC Group	$1,915	+100.0%	58%	91%	45.0ad units	Core Performer
Hyperion Search	$1,728	0.0%	35%	97%	37.0ad units	Core Performer
Enco Insights	$812	-100.0%	9%	100%	22.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Chip War: how semiconductors became the new oil with Chris Miller (summer repeat)

0:00 / 0:44

Direct Response

C

#1

Run on 1x episode

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