The Harland Highway Podcast Advertising - Audience, Sponsors & Contact

Overview

The Harland Highway offers a deep dive into the eccentric and hilarious mind of comedian Harland Williams. This podcast serves as a platform for Williams' signature twisted humor, featuring a blend of observational comedy, spontaneous jokes, and the antics of his beloved reoccurring characters. Each episode often includes engaging interviews with fellow comedians, such as Rick Glassman and Ryan Sickler, where discussions range from the absurd to the everyday, always filtered through a comedic lens. Targeting fans of stand-up, improv, and conversational comedy, the show provides a unique blend of structured bits and free-flowing banter, making it an ideal listen for those seeking distinctive, laugh-out-loud entertainment and a peek into the comedic process.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

62,061

Est. Podcast Downloads

20,100

Av. Youtube Views

41,961

Instagram

298k

YouTubers Subscribers

220k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

44%

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The Bottom Line

This show has an estimated 62.1K audience size, runs 44% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Harland Williams

Harland Williams is a Canadian-American comedian, actor, and author, celebrated for his distinctive absurdist humor and improvisational style. He hosts "The Harland Highway Podcast," a popular platform where he engages in comedic commentary, character work, and interviews with a diverse range of guests from the entertainment world. Williams is also recognized for his memorable acting roles, including the iconic State Trooper in "Dumb and Dumber" and Kenny Davis in "Half Baked," which have cemented his status in cult comedy. His creative endeavors extend to writing children's books and producing unique artwork. Williams continues to connect with audiences through extensive stand-up tours, with his upcoming "Comzilla tour 2026" being a recent highlight, showcasing his enduring appeal and innovative approach to comedy.

Age: 63 years
Nationality: Canadian
Education: Sheridan College

Age: 63 years
Nationality: Canadian
Education: Sheridan College

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Cameocameo.com	Cameo	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1		Core Performer 67%
USAAusaa.com	USAA															1	2		1				1	1	1		Longer term buy 42%
Choice Hotelschoicehotels.com	Choice Hotels																					1	1	1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cameo information technology & services	$39,620	+14.8%	100%	100%	44.0ad units	Core Performer	+1
HIMS health, wellness & fitness	$27,592	-50.0%	100%	100%	16.0ad units	Core Performer	+1
Chubbies apparel & fashion	$18,041	0.0%	100%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Annie Lederman Talks About the Dead in the Most Positive Way Possible… Are They Watching?

0:00 / 0:41

Direct Response

A

#1

Run on 1x episode

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