The Grid: Photography Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Grid: Photography Podcast is a dynamic live talk show dedicated to the art and craft of photography, catering to both amateur enthusiasts and seasoned professionals. Each episode features expert guests who delve into practical techniques, essential gear, and post-processing software like Photoshop. The podcast distinguishes itself through its interactive live format, encouraging audience participation via social media. Recurring themes include in-depth gear guides, genre-specific challenges (e.g., night photography), and actionable tips for improving photographic skills. It's an invaluable resource for anyone looking to enhance their technical abilities, stay current with industry innovations, and explore the creative possibilities within the world of photography.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,900

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 64% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/21	Week9/28
KelbyOnekelbyone.com	KelbyOne	3	5	4	3	4	6	4	4	3	4	4	9	4	5	3	5	6	2	4	3	2	4	3	Core Performer 75%
ON1 NoNoiseon1.com	ON1 NoNoise	2	3			1	1	1	1	1		1	1				1			1	1	1	1		Longer term buy 42%
Photoshop Worldphotoshopworld.com	Photoshop World																2		2	1	4	3			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
KelbyOne	$5,183	-59.6%	38%	99%	170.0ad units	Core Performer	+1
Platypod photography	$2,169	-72.5%	89%	65%	74.0ad units	Core Performer	+1
ON1 NoNoise	$1,069	0.0%	100%	62%	34.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lightroom Updates & More with Scott Kelby, Erik Kuna & Terry White | The Grid 709

0:00 / 1:49

Direct Response

L

#1

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