The Gravel Ride. A cycling podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Gravel Ride is the definitive podcast for enthusiasts of gravel cycling, offering an in-depth exploration of this rapidly growing sport. Each episode features engaging interviews with professional athletes, innovative course designers, and leading product developers, providing listeners with unparalleled insights into the people and innovations shaping the gravel scene. Beyond expert discussions, the podcast delivers practical advice on optimal riding locations, essential gear, and strategies to maintain passion for the sport. It caters to both seasoned gravel riders seeking to deepen their knowledge and newcomers looking to embark on their first off-road adventures, fostering a vibrant community around the shared love of cycling.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,105

Est. Podcast Downloads

6,980

Av. Youtube Views

125

Instagram

5k

YouTubers Subscribers

380

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7.1K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Craig Dalton

Craig Dalton serves as the host of The Gravel Ride Podcast, a dedicated platform for the modern gravel cycling community. He utilizes his background in tech and product marketing to lead technical deep dives into cycling gear, featuring a recurring In the Dirt segment with industry experts to dissect emerging equipment trends. Dalton recently produced the 2025 Gravel Ride Holiday Gift Guide, showcasing his transition toward visual gear reviews and performance gear analysis. His interviews span a wide range of professionals, from elite athletes to niche titanium frame builders, providing technical insights into events such as the UNBOUND 200 and the MADE Handmade Bike Show. By moderating panels at major industry gatherings like the Sea Otter Classic, Dalton has established himself as a central figure for endurance athletes and technical enthusiasts. His focus remains on the technical evolution of the sport and the global expansion of adventure cycling from the San Francisco Bay Area to international trails.

Age: 51 years
Nationality: American
Education: Bachelor's, Undergraduate University

Age: 51 years
Nationality: American
Education: Bachelor's, Undergraduate University

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
MTB Hopper	$327	0.0%	100%	100%	2.0ad units	Test run
Topeak	$327	0.0%	100%	100%	2.0ad units	Test run	+1
Dynamic Cyclist	$327	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The 2025 Gravel Ride Holiday Gift Guide: Tools, Gear & Wellness Every Rider Will Love

0:00 / 1:52

Direct Response

T

#1

Run on 1x episode

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