The GoodHard Story Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The GoodHard Story Podcast, hosted by Katherine Wolf, offers a compassionate and insightful exploration of life's most challenging experiences, demonstrating how hurt and heartbreak can coexist with hope and humor. Through deep conversations with influential authors, thinkers, and spiritual leaders, the podcast provides listeners with a weekly 'pep talk' filled with fresh inspiration and practical takeaways. It delves into themes of faith, personal resilience, and navigating complex spiritual and societal landscapes, encouraging listeners to embrace their stories and find solace in knowing they are not alone. This podcast is ideal for those seeking intellectual and spiritual growth, emotional support, and a nuanced perspective on living a meaningful life amidst adversity, often from a Christian worldview.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

9,140

Instagram

267k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 9.1K audience size, runs 93% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Katherine & Jay Wolf

Katherine and Jay Wolf lead Hope Heals, an organization focused on finding hope amidst suffering and building inter-ability community. Their journey began after Katherine's near-fatal stroke at 26, which profoundly reshaped their lives and mission. They co-authored "Suffer Strong" and Katherine later penned "Treasures in the Dark," a recent book of devotionals. Through "The GoodHard Story Podcast," Katherine engages in conversations about faith, resilience, and the human experience. They also established Hope Heals Camp, an annual summer camp for families affected by disability, and Mend Coffee, a coffee shop providing dignifying employment for individuals with disabilities. Their work emphasizes that true hospitality means accessibility, creating spaces where everyone belongs.

Nationality: American
Education: University of Georgia

Nationality: American
Education: University of Georgia

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Corner to Cornercornertocorner.org	Corner to Corner				1																								Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hope Heals	$1,124	0.0%	100%	100%	8.0ad units	Core Performer	+1
Take the next step with Amy Julia Becker	$492	0.0%	67%	100%	3.0ad units	Test run
Corner to Corner	$247	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 100: How to Heal in Your Home with Phylicia Masonheimer

0:00 / 0:20

Direct Response

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#1

Run on 1x episode

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