The Go Radio Football Show Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

This is Glasgow’s Own Scottish Football Show that features a rotating panel of well-known football personalities including ex Rangers Interim Manager Barry Ferguson, Celtic Hero Charlie Mulgrew, Award Winning Journalist Mark Guidi. Plus ex Rangers Interim Assistant Billy Dodds, Defenders Craig Moore, Richard Foster and Celtic Heroes Peter Grant and Andy Walker.

Hosted by Paul Cooney, the show has In-depth analysis of Scottish football, especially Celtic and Rangers in the Scottish Premiership - it airs live weeknights from 5pm on Go Radio.

Listener interaction, with fans calling in to share opinions and ask questions.

Live reactions to match results, transfer news, and managerial updates.

Behind-the-scenes stories, especially from former players and managers.

Bold predictions and debates on title races, relegation battles, and standout players.

Never miss a show by hitting subscribe or listen live on

DAB across central Scotland, between 5-7pm.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 80 audience size, runs 19% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/3	Week8/10	Week8/17
Scottish Gasscottishgas.co.uk	Scottish Gas			2	5	24	24	31	8	17	17	23	13	3	2	11	5	6	15	Core Performer 75%
Wholesale Domestic Bathroomswholesaledomestic.com	Wholesale Domestic Bathrooms										7									Test in progress 8%
British Gasbritishgas.co.uk	British Gas	2	2	1													1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Burger King restaurants	$810	0.0%	13%	98%	924.0ad units	Core Performer
Scottish Gas	$188	-80.5%	14%	36%	205.0ad units	Core Performer
Vision Scotland	$14	0.0%	86%	71%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Weekend Preview: Can Rangers Save Their Season? Do Hibs Help Rivals?

0:00 / 0:48

Direct Response

W

#1

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