The Game On Glio Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Game On Glio Podcast offers a vital platform for individuals impacted by brain cancers like Glioblastoma, providing a unique blend of personal narratives, expert medical insights, and community support. Hosted by Shannon Traphagen, the show features interviews with patients, caregivers, scientists, and therapists, exploring the challenging journeys of diagnosis, treatment, grief, and resilience. It delves into cutting-edge clinical trials and research, while also addressing the emotional and societal aspects of living with and beyond brain cancer. The podcast aims to educate, advocate, and inspire hope, fostering a sense of belonging for its audience, which includes patients, caregivers, and anyone seeking to understand the complexities of brain cancer and the power of human spirit.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 480 audience size, runs 51% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week6/15	Week7/13	Week7/27	Week8/10
GammaTilegammatile.com	GammaTile	3	2	2	1	2	2	Longer term buy 33%
Curtana Pharmaceuticalscurtanapharma.com	Curtana Pharmaceuticals	2	1	2	2	2	2	Longer term buy 33%
Alpheus Medicalbraincancertrial.com	Alpheus Medical	2		1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
GammaTile	$190	+100.0%	54%	100%	28.0ad units	Core Performer
InVax	$121	0.0%	52%	43%	23.0ad units	Core Performer
Curtana Pharmaceuticals	$97	+100.0%	50%	100%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S6 Ep6: "His Cancer. Her Battle, too." Guest Melissa Coulier

0:00 / 0:17

Direct Response

S

#1

Run on 1x episode

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