The Gal's Guide Podcast Advertising - Audience, Sponsors & Contact

Overview

The Gal's Guide is a vibrant weekly podcast hosted by best friends Hannah Adams and Emily Aleece Burton, offering a candid and empowering exploration of modern dating, relationships, and radical self-love. Through amusing and vulnerable conversations, often featuring insightful guests, the show delves into topics like navigating single life, understanding contemporary dating trends such as 'ghosting' and 'shrekking,' and fostering personal healing and spirituality. It blends lighthearted pop culture commentary with practical advice, aiming to guide listeners, affectionately known as 'Gal Scouts,' towards becoming more confident, fulfilled, and happier individuals. The podcast distinguishes itself with its blunt yet supportive tone, fostering a sense of camaraderie and offering a refreshing perspective on personal growth and female friendship in today's world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,500

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 15% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week4/13	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week8/17
BetMGMbetmgm.com	BetMGM	1	2	3	1	2	2	2	2	1	1	2			Longer term buy 25%
Apple Payapple.com	Apple Pay												1		Test in progress 8%
Grangergrainger.com	Granger													1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$1,047	-100.0%	0%	100%	45.0ad units	Core Performer	+1
Granger photography	$171	0.0%	0%	100%	10.0ad units	Core Performer	+1
Heavenly Hunks	$81	0.0%	100%	0%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Harry Styles, Hockey Romance & Having ADHD: A Pop Cultural Survival Guide

0:00 / 2:24

Brand Awareness

H

#1

Run on 1x episode

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