The Free Press Investigates Podcast Advertising - Audience, Sponsors & Contact

Overview

The Free Press Investigates is a high-stakes investigative journalism podcast that delivers deep-dive, narrative-driven reporting on complex and often controversial subjects. Hosted by Frannie Block, the show distinguishes itself through meticulous research and a commitment to uncovering stories that are frequently overlooked by mainstream media. By blending the tension of true crime storytelling with the rigor of investigative journalism, the podcast explores the intersection of justice, societal conflict, and human legacy. It is designed for an audience that values long-form, immersive reporting and is interested in the intricate details of legal proceedings and the broader cultural implications of the cases it covers. The series is characterized by its professional production quality and a serious, analytical tone that prioritizes truth-seeking over sensationalism.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240K

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 240K audience size, runs 12% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22
Disney Plusdisneyplus.com	Disney Plus	1		2	1	1	Longer term buy 25%
Mint Mobilemintmobile.com	Mint Mobile			1	1	1	Longer term buy 25%
Stitch Fixstitchfix.com	Stitch Fix		1	1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Old School with Shiloh Brooks	$20,965	-100.0%	100%	100%	4.0ad units	Core Performer	+1
Disney Plus entertainment	$13,304	-100.0%	0%	100%	5.0ad units	Core Performer	+1
Volkswagen automotive	$10,929	0.0%	0%	75%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP05 | Suspect Number 1

0:00 / 0:42

Direct Response

E

#1

Run on 1x episode

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