The Fire and Water Podcast Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The Fire and Water Podcast Network is a vibrant hub for pop culture enthusiasts, offering a diverse array of shows dedicated to in-depth analysis of comic books, role-playing games, and their rich histories. Featuring multiple interconnected podcasts like 'Hero Points' and 'JSA in the 90s,' the network provides passionate, fan-driven discussions on topics ranging from classic DC Comics lore and character origins to detailed explorations of vintage RPG sourcebooks. Episodes often delve into specific eras, such as the World War II period of the DC Universe, offering meticulous breakdowns of heroes, storylines, and game mechanics. This podcast is ideal for dedicated fans seeking comprehensive, nostalgic, and analytical content about their favorite comic book universes and tabletop gaming experiences, fostering a strong sense of community among listeners who appreciate deep dives into pop culture's past and present.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

700

Est. Podcast Downloads

3,560

Av. Youtube Views

700

Instagram

342

YouTubers Subscribers

430

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GOOD

65%

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The Bottom Line

This show has an estimated 700 audience size, runs 65% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
In-Stock Tradesinstocktrades.com	In-Stock Trades	1	2		1	1		1		1	2	1		1	2	1	1	2	1	1		1	1	2		Core Performer 58%
Patreonpatreon.com	Patreon	1	1	2			1			1					1	1		1			1	1		2	3	Longer term buy 42%
Fire and Water Networkfireandwaterpodcast.com	Fire and Water Network		1	1	1			1	1				1			1					1			1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
In-Stock Trades	$420	-20.1%	100%	100%	44.0ad units	Core Performer	+1
Fire and Water Network	$363	+102.5%	21%	71%	38.0ad units	Core Performer	+1
Patreon	$242	+165.9%	100%	97%	34.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

JSA in the 90s – Justice Society of America #6 (Sept 1991)

0:00 / 4:11

Direct Response

J

#1

Run on 1x episode

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