The Fine Homebuilding Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Fine Homebuilding Podcast is all about answering YOUR construction, design, and building science questions. From foundation waterproofing to roof flashing, we take on your building, remodeling and design challenges with the know-how of North America's most-trusted home building brand.
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Every Friday, we discuss listener questions and offer advice following best-practice building techniques and principles. We love hearing from you, so if you have a question or project you want us to dig into, please send an email to FHBpodcast@finehomebuilding.com or ask your question on social media.
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Want more from Fine Homebuilding? Check out our website, finehomebuilding.com.
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Instagram: @FineHomebuilding
Facebook: @FineHomebuildingMagazine
YouTube: @FineHomebuildingMagazine
TikTok: @FineHomebuilding
Pinterest: @FineHomebuilding
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If you enjoy the show, please subscribe and rate us on iTunes, Spotify, YouTube Music, or wherever you prefer to listen.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,640

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 15.6K audience size, runs 45% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Dannerdanner.com	Danner							1	1	1	1	1	1	1	1	1	Core Performer 67%
Fine Homebuildingfinehomebuilding.com	Fine Homebuilding				1	1	2	1	1	1	1		2		2	2	Core Performer 50%
VERSATEXversatex.com	VERSATEX	1	1	1	1			1	1	1	1			1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Fine Homebuilding	$9,470	+83.3%	69%	97%	36.0ad units	Core Performer
Tite Bond	$3,863	0.0%	47%	100%	17.0ad units	Core Performer
VERSATEX	$3,344	-54.9%	46%	38%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#748: A-Frame Scaffolding, Leaky Stucco, and Garage Floor Insulation

0:00 / 0:27

Direct Response

A

#1

Run on 1x episode

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