The Film Comment Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Founded in 1962, Film Comment has been the home of independent film journalism for over 50 years, publishing in-depth interviews, critical analysis, and feature coverage of mainstream, art-house, and avant-garde filmmaking from around the world. The Film Comment Podcast, hosted by editors Devika Girish and Clinton Krute, is a weekly space for critical conversation about film, with a look at topical issues, new releases, and the big picture. Film Comment is a nonprofit publication that relies on the support of readers. Support film culture. Support Film Comment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,140

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 53% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week9/7	Week9/21	Week9/28	Week10/5	Week10/12
Criterion Channelcriterionchannel.com	Criterion Channel								2	2	2	2	Longer term buy 33%
Film Commentfilmcomment.com	Film Comment	1	1			1		1			1		Test in progress 17%
Kino Filmkinofilmcollection.com	Kino Film			6	9	2	2						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kino Film	$1,189	0.0%	95%	100%	19.0ad units	Core Performer	+1
Film Comment	$1,059	+100.0%	60%	100%	15.0ad units	Core Performer
Criterion Channel	$429	+100.0%	0%	63%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cannes 2026 #9: Breaking Borders at Cannes Docs

0:00 / 0:30

Direct Response

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#1

Run on 1x episode

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