The Feed The Official Libsyn Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Feed, the official podcast from Libsyn, serves as an essential resource for both aspiring and seasoned podcasters. Going beyond basic 'how-to' guides, the show offers in-depth analysis of the dynamic podcasting industry, covering crucial news, technological advancements, and business strategies. Hosts Rob and Elsie provide practical tips on everything from optimizing ad campaigns and securing platform promotions to navigating celebrity podcast deals and understanding market statistics. With a professional yet accessible tone, it keeps creators informed about the latest trends, platform updates, and the evolving landscape of audio content, making it indispensable for anyone looking to sustain and grow their podcasting endeavors.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,600

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GOOD

73%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 73% host read ads and promotes 98% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Libsyn information technology & services	$824	0.0%	92%	100%	26.0ad units	Core Performer	+1
Podcasting Jobs	$164	0.0%	100%	100%	6.0ad units	Core Performer
Sofa	$120	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

300 Taylor Swift's Podcast Impact, $100M+ Libsyn Payouts, and the New Podcast Movement

0:00 / 0:10

Direct Response

3

#1

Run on 1x episode

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