The Fair Chase Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Fair Chase Podcast offers a compelling exploration into the world of hunting, blending authentic listener stories with insightful discussions on wildlife conservation. It provides a platform for hunters to share their experiences and preserve their legacies, while also engaging with experts to dissect complex topics like habitat protection, wildlife management, and the often-misunderstood role of hunting in ecological balance. The podcast challenges conventional assumptions about conservation, aiming to educate and inspire its audience of hunters, outdoor enthusiasts, and individuals interested in environmental science and the societal impact of outdoor activities. It fosters a deeper understanding of ethical hunting practices and their crucial contribution to maintaining healthy ecosystems.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,500

Instagram

25k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

74%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 74% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

James Zandstra

The Fair Chase is a Michigan-based media collective led by James Zandstra, Jared Gortsema, and Joe Griffin, centered on the intersection of cinematic storytelling and ethical hunting. The group produces long-form adventure documentaries and high-production films such as Bear Run: Alaska and Goatland, which document self-filmed backcountry expeditions across North America. Their weekly program, The Fair Chase Podcast, features technical discussions with industry figures from companies like Kifaru International and Vortex Optics, moving past standard gear reviews to analyze the ethics of the pursuit. Recently, the brand successfully hosted the Fair Chase Film Festival at the Wealthy Theatre in Grand Rapids, showcasing their Bear Run film to a live audience. By integrating professional marketing backgrounds with military service discipline, the team provides technical field tests for partners like Tuo Gear and Easton Archery, documenting gear performance in extreme conditions ranging from South Dakota bison hunts in sub-zero temperatures to spring turkey camps.

Age: 41 years
Nationality: American
Education: Military Service, U.S. Marine Corps

Age: 41 years
Nationality: American
Education: Military Service, U.S. Marine Corps

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Recent Campaigns

	Advertisers	Week4/6	Week4/20	Week4/27	Week5/18	Week7/13
Latitude Outdoorslatitudeoutdoors.com	Latitude Outdoors	2	1	1	1	1	Test in progress 8%
OnX Huntonxmaps.com	OnX Hunt	1	1	1	1	1	Test in progress 8%
Trofiumtrophium.co	Trofium		1			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Latitude Outdoors	$599	-100.0%	67%	100%	18.0ad units	Core Performer	+1
OnX Hunt information technology & services	$517	-100.0%	100%	100%	13.0ad units	Core Performer	+1
TUO Gear	$390	0.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Joe Bernard | Long Range School & a 450 in Greenland

0:00 / 0:42

Direct Response

J

#1

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