The Elks Call Podcast Advertising - Audience, Sponsors & Contact

Overview

The Elks Call is a vibrant, fan-driven podcast dedicated to the Edmonton Elks football team, the Canadian Football League, and the broader Edmonton sports landscape. Hosted by Kathy and Scout, the show offers in-depth analysis, game breakdowns, and exclusive interviews with former players and coaches like Aaron Grymes. Episodes feature recurring segments such as 'The Herd Report' for news and transactions, 'Green or Gold' for hot takes, and an interactive 'Fan Forum' that directly engages its passionate 'Herd Chat' community. This podcast serves as an essential listen for dedicated Elks supporters, CFL enthusiasts, and anyone keen on staying updated with Edmonton's local sports scene, providing a blend of expert commentary and lively fan interaction.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 100 audience size, runs 97% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/23	Week4/13	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10
Royal Retrosroyalretros.com	Royal Retros	1	2	1	1	1	1	6	1	1	1	1	1	3	1	1	1	Core Performer 67%
Lathrlathr.com	Lathr					1	1	1	2	2	1	1	1	2	1	1	1	Core Performer 67%
MVP Meal Prep Companymvpmealprep.com	MVP Meal Prep Company									1	2	2	1	2	1			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Royal Retros apparel & fashion	$32	+73.3%	100%	75%	32.0ad units	Core Performer	+1
Lathr	$20	-15.3%	100%	93%	14.0ad units	Core Performer
Rouge White and Blue Podcast	$18	0.0%	100%	93%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Elks Call S4Ep13 - X's and O's With Section O

0:00 / 0:28

Direct Response

T

#1

Run on 1x episode

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