The DX Mentor Podcast Advertising - Audience, Sponsors & Contact

Overview

The DX Mentor is an essential weekly podcast for amateur radio operators and shortwave listeners passionate about 'DXing' – making contact with distant stations. Hosted by Bill, AJ8B, the show delivers timely, actionable intelligence on global DX activities, including upcoming DXpeditions, major contests like CQWW DX CW, and active stations across various bands. Drawing on expert sources, it provides practical tips, propagation insights, and detailed information on call signs, QSL routes, and operating modes. The podcast fosters a vibrant community spirit, often highlighting notable operators and encouraging participation in the global ham radio scene. It's a must-listen for anyone looking to enhance their DXing success, stay informed about the latest opportunities, and deepen their engagement with the amateur radio hobby.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

730

Est. Podcast Downloads

480

Av. Youtube Views

250

YouTubers Subscribers

89

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GOOD

70%

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The Bottom Line

This show has an estimated 730 audience size, runs 70% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week6/29	Week7/13	Week8/3	Week8/10
The Daily DXdailydx.com	The Daily DX	1	2	1	1	1	1	1	1	1	2	1	2	2	2	1	3	1	1	1	Core Performer 50%
DX Engineeringdxengineering.com	DX Engineering		3		2		1		1		2		1	1	1	1	2	1	1	1	Core Performer 50%
ICOMicomamerica.com	ICOM		2		1		1		1		1		1	1	1	1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Daily DX	$575	+12.0%	47%	100%	64.0ad units	Core Performer
DX Engineering retail	$368	-9.5%	88%	3%	40.0ad units	Core Performer	+1
ICOM	$341	-15.8%	61%	89%	38.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 100 - Under the hood of LoTW

0:00 / 1:10

Brand Awareness

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#1

Run on 1x episode

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