The Duct Tape Marketing Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Duct Tape Marketing Podcast, hosted by seasoned expert John Jantsch, offers a deep dive into practical marketing strategies and business growth for entrepreneurs, small business owners, and marketing professionals. Each episode features insightful interviews with authors and thought leaders, exploring topics from the behavioral science behind consumer decisions and effective leadership principles to cutting-edge digital marketing tactics like SEO and content strategy. The podcast distinguishes itself by providing actionable advice and real-world examples, moving beyond theoretical concepts to deliver tangible tools for business development. Listeners interested in enhancing their marketing prowess, optimizing business operations, and fostering leadership skills will find a wealth of knowledge, presented in a clear, expert-driven style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,620

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 97% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week4/13	Week4/20	Week4/27	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/17
Duct Tape Marketingdtm.world	Duct Tape Marketing	2	2	2		4	4	4	5	4	4	2	3	2	3	3	3	2	Core Performer 75%
Duct Tape Marketingducttapemarketing.com	Duct Tape Marketing									2	2								Test in progress 17%
Blind Blamingblindblaming.com	Blind Blaming				1													1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Duct Tape Marketing	$12,943	-27.1%	97%	100%	133.0ad units	Core Performer
Duct Tape Marketing	$255	-100.0%	100%	100%	4.0ad units	Core Performer
Morning Mate	$213	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Leaders Need Better Perspective, Not More Data (Rerun)

0:00 / 0:41

Direct Response

W

#1

Run on 1x episode

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