The DrakeCast - A Flyfishing Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The DrakeCast is an essential audio companion for flyfishing enthusiasts, serving as an extension of The Drake Magazine. Each episode delves into the multifaceted world of flyfishing, exploring everything from on-the-water adventures and specific techniques to the broader cultural and societal trends impacting outdoor sports. The podcast features engaging discussions with experts, magazine editors, and contributors, offering behind-the-scenes insights into outdoor journalism and the stories that shape the flyfishing community. It balances personal narratives, such as ethical considerations in 'cast and blast' scenarios, with reviews of magazine content, providing a comprehensive and passionate voice for anglers worldwide. Ideal for those seeking to deepen their understanding and appreciation of flyfishing as both a sport and a lifestyle.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

8,120

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 8.1K audience size, runs 88% host read ads and promotes 94% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patagonia retail	$889	0.0%	83%	100%	6.0ad units	Core Performer	+1
The Drake Magazine	$725	0.0%	100%	100%	6.0ad units	Core Performer
The Lodge at 58 degrees north	$187	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#69 Wisconsin's Locomotive Fishing History

0:00 / 0:53

Direct Response

W

#1

Run on 1x episode

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