The DIY Detail Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The DIY Detail Podcast offers an engaging and educational deep dive into the world of automotive detailing. Hosted by seasoned professionals Nick McGurk and Yvan Lacroix, the show provides practical 'dos and don'ts,' demystifies complex techniques, and explores the latest tools and products for achieving a showroom finish. Episodes cover fundamental topics like the distinction between car washing and detailing, alongside industry-specific discussions such as previews of major events like the SEMA show and emerging trends. This podcast is ideal for car enthusiasts, DIYers, and aspiring detailers seeking to enhance their skills, stay informed about new technologies, and gain professional insights into maintaining and perfecting vehicle aesthetics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

740

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 740 audience size, runs 99% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week3/30	Week7/13	Week7/20	Week7/27
DIY detaildiydetail.com	DIY detail	19	12	1	1	2	15	1	26	Longer term buy 25%
DIY Detail EUdiydetail.eu	DIY Detail EU						1			Test in progress 8%
The House of Ragshouseofrags.com	The House of Rags						1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
DIY detail	$1,522	+100.0%	99%	99%	179.0ad units	Core Performer
DIY Detailing EU	$25	0.0%	100%	100%	3.0ad units	Test run
TOC Supplies	$23	0.0%	67%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

200,000 Subscriber Livestream! THANK YOU Sales, Giveaways + Q & A

0:00 / 0:29

Direct Response

2

#1

Run on 1x episode

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