The Dive Down Podcast Advertising - Audience, Sponsors & Contact

Overview

The Dive Down is a weekly podcast that expertly blends dedicated analysis of Magic: The Gathering with a wide array of general interest and lifestyle discussions. While deeply rooted in the Magic community, offering insights into game formats, card bans, and new expansions, the hosts Dave, Stan, and Shane also dive into personal experiences, travel adventures, video games, movies, music, and even topics like parenting and 3D printing. The tone is conversational, relatable, and often humorous, making it ideal for Magic players who appreciate a podcast that extends beyond the game itself. It caters to an audience seeking a blend of their core hobby with engaging pop culture commentary and authentic, slice-of-life discussions, fostering a sense of camaraderie among listeners who share diverse interests.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,432

Est. Podcast Downloads

6,260

Av. Youtube Views

172

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 6.4K audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Dave Haraba

The Dive Down produces a technical strategy podcast led by Dave Haraba, Shane Bechtold, and Stanislav Grigoriev, tailored for competitive Magic: The Gathering players balancing gaming with professional lives. Known for their data-driven approach, the group specializes in the Modern and Pioneer formats through their signature Sleeve/Believe/Heave testing segments where they evaluate new card viability. They recently celebrated a milestone with the Foundations Era series, featuring an interview with the game's creator, Richard Garfield, Ph.D. The hosts integrate high-level meta-game analysis with lifestyle partnerships, such as their long-standing collaborations with Barrister & Mann and ManaTraders. Their presence extends to the Regional Championship circuit, where they offer on-site tournament reflections and strategic breakdowns for their dedicated listener base, the Dive Down Nation. By focusing on deck statistics and tournament results rather than just anecdotal play, they provide professional-grade insights for the casual spike demographic.

Age: 41 years
Nationality: American

Age: 41 years
Nationality: American

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Heavy Playheavyplay.com	Heavy Play	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
Manatradersmanatraders.com	Manatraders	1		1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
PlayStation Canadaplaystation.com	PlayStation Canada																				1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Heavy Play consumer goods	$2,752	+25.0%	100%	100%	40.0ad units	Core Performer	+1
Manatraders	$2,752	+25.0%	100%	100%	40.0ad units	Core Performer
Magic Mind food & beverages	$441	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 380: Live from Night City

0:00 / 0:31

Direct Response

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#1

Run on 1x episode

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