The Dig Podcast Advertising - Audience, Sponsors & Contact

Overview

The Dig offers an in-depth look into the dynamic world of equipment finance, featuring exclusive interviews with top industry leaders from both lending and dealer perspectives. Hosted by Equipment Finance News editors, this podcast delves into current market trends, economic cycles, risk management strategies, and growth opportunities within specialty finance sectors like construction, renewable energy, and transportation. It provides practical insights into navigating credit corrections, optimizing cost controls, fostering organic growth, and managing capital reserves. Ideal for finance professionals, business executives, and anyone interested in the intricacies of commercial lending and the future of equipment financing, The Dig serves as a vital resource for staying informed on industry developments and strategic leadership.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

40%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 40 audience size, runs 40% host read ads and promotes 90% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Equipment Finance News	$3	0.0%	25%	100%	8.0ad units	Core Performer
The Alta Group	$1	0.0%	100%	100%	1.0ad units	Test run
Mitsubishi HC Capital America	$0	0.0%	100%	0%	1.0ad units	Test run

Ads and Episodes

Demand for flexible financing growing in construction industry: Ivan Franklin of Mitsubishi HC Capital America

0:00 / 0:30

Brand Awareness

D

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌