The Dana Show with Dana Loesch – Politics & Culture Commentary Podcast Advertising - Audience, Sponsors & Contact

Overview

The Dana Show with Dana Loesch is an award-winning, #1 rated, daily program featured on stations around the country and online.

Dana Loesch's original brand of young, punk-rock, conservative irreverence has found a fast-growing multi-media audience. She’s feisty and fearless without being abrasive and shrill.

A former award-winning newspaper columnist, Dana has been named to Talkers Magazine’s top 100 “heavy hitters” the last 6 years running and was ranked as one of the top 16 most powerful mothers online by Neilsen. The 2012 winner of Accuracy In Media’s Grassroots Journalism award and the inaugural Breitbart Spirit Award, Dana was also one of the original Breitbart editors selected by her late friend and mentor, Andrew Breitbart, to head what was BigJournalism.com, where she helped break the Anthony Weiner scandal before departing in 2012.

Dana appears regularly on Fox News, ABC, CNN, and HBO’s “Real Time” with Bill Maher.

For more information, visit radioamerica.com/the-dana-show/

Each day Dana publishes 2 podcasts ... Dana's full daily show covering the issues of the day and The Absurd Truth: Dana’s daily dose of the weird, unusual and the hilarious. Fifteen minutes of absurd fun 5 days a week.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

16,140

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 16.1K audience size, runs 23% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Relief Factorrelieffactor.com	Relief Factor	8	5	6	3	5		8	6	5	4	5	3	6		4	5	5	3	6	7	6	3	3	5	2	3	Core Performer 100%
BYRNAbyrna.com	BYRNA	6	3	6	1	4	5	5	4	4	4	4	2	5	3	5	4	5	2	6	9	7	6	5	3	3	3	Core Performer 100%
Patriot Mobilepatriotmobile.com	Patriot Mobile	7	5	3	3	2	6	7	5		3	3	1	6	2	4	3	4	1	6	6	4	6	4	4	3	3	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Noble Gold financial services	$77,963	-65.7%	97%	100%	192.0ad units	Core Performer	+1
BYRNA public safety	$68,542	+75.1%	100%	99%	168.0ad units	Core Performer	+1
Patriot Mobile telecommunications	$66,439	+107.8%	98%	98%	163.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BONUS: Trump’s “Economic D‑Day” for Iran

0:00 / 0:58

Direct Response

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#1

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