The Dad Hat Chronicles Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The DHC Podcast offers an immersive experience for dedicated sports enthusiasts, delving beyond game highlights into the intricate world of professional and collegiate athletics. Hosted by 'The Dad Hat,' the show features in-depth analysis of recent events, tactical breakdowns, and discussions on the business and operational aspects of various leagues, including Premier League soccer, FCS football, and the NHL. It distinguishes itself by exploring the unique journeys of players, GMs, and owners, alongside the passionate fan perspective. Listeners gain a comprehensive understanding of sports, from VAR controversies and team strategies to league-wide trends and the economic forces shaping the game, all delivered with an engaging and analytical tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 520 audience size, runs 29% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Ed Rivera-Donato

Ed Rivera-Donato operates as a multimedia storyteller focusing on historical sports narratives and the intersection of apparel culture. He serves as the primary host of the DHC Sports Show, a live-streaming program where he engages a dedicated audience through interactive segments such as his Hat of the Night series. Rivera-Donato specializes in uncovering obscure sports lore, exemplified by his recurring "On This Day" shorts that detail events like the 1791 baseball ban. His influence extends into local sports advocacy through a collaborative role with the MLB Raleigh movement, where he produces content to support professional baseball expansion in North Carolina. Through Curved Brim Media, he has established strategic partnerships with boutique headwear brands including Official League, Sandlot Goods, and Ebbets Field Flannels. His perspective as a father informs his commentary on the accessibility of live sporting events, bridging the gap between nostalgic 90s sports culture and modern digital consumption for family-oriented audiences.

Age: 43 years
Nationality: American

Age: 43 years
Nationality: American

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week7/13	Week8/17
The Diamond Chroniclescurvedbrimmedia.com	The Diamond Chronicles	3	1		1	Test in progress 8%
Baseball Mapperbaseballmapper.com	Baseball Mapper	1	1	1		Test in progress 8%
Curved Brim Mediacurvebrimmedia.com	Curved Brim Media			2		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Diamond Chronicles	$138	0.0%	0%	95%	21.0ad units	Core Performer	+1
YouTube TV information technology & services	$107	0.0%	22%	100%	18.0ad units	Core Performer	+1
Baseball Mapper	$83	+100.0%	0%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

5 Questions: When Time Slows Down: Baseball as Life's Escape

0:00 / 2:02

Direct Response

5

#1

Run on 1x episode

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