The CMA Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The CMA Show is a professional development podcast dedicated to empowering aspiring and current management accountants. Hosted by Nathan Liao, the show features insightful interviews with top finance executives, including CFOs, Corporate Controllers, and VPs of Finance, who share their career trajectories, pivotal 'aha moments,' and practical strategies for climbing the corporate ladder. Beyond high-level career advice, the podcast also provides actionable guidance for passing the Certified Management Accountant (CMA) exam, covering study techniques, success stories from diverse backgrounds, and essential resources. It's an invaluable resource for finance professionals seeking to enhance their skills, achieve certification, and emulate the success of industry leaders, offering a blend of motivational narratives and concrete educational tools.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

380

Est. Podcast Downloads

380

Av. Youtube Views

440

Instagram

5k

YouTubers Subscribers

41k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

90%

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The Bottom Line

This show has an estimated 380 audience size, runs 90% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Nathan Liao

Nathan Liao, known as CMA Coach, operates as a specialized career mentor for finance professionals pursuing the Certified Management Accountant designation. He founded CMA Exam Academy to provide structured preparation through his flagship 16-week CMA Accelerator Program, which utilizes his proprietary Pointer Method to simplify complex multiple-choice testing strategies. Liao has secured strategic partnerships with industry leaders like Gleim Exam Prep and frequently collaborates with software providers Datarails and Vena Solutions for advanced financial planning masterclasses. His recent work focuses on the intersection of technology and legacy finance, evidenced by his series titled AI Implementation for Finance. As the host of the CMA Coach Podcast, he translates technical accounting standards into actionable career advice, often appearing as a guest speaker for global IMA chapter events. By moving beyond traditional textbook instruction to offer frameworks like Financial Storytelling Mastery, Liao assists accountants in navigating the transition from technical roles to executive leadership positions.

Age: 44 years
Nationality: American
Education: Bachelor's, California State University

Age: 44 years
Nationality: American
Education: Bachelor's, California State University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
CMA Exam Academycmaexamacademy.com	CMA Exam Academy																			3			2		1	2	2	1		Core Performer 50%
CPE Flowcpeflow.com	CPE Flow																						1		1					Test in progress 17%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
CMA Exam Academy	$117	-74.7%	90%	100%	20.0ad units	Core Performer
CPE Flow	$6	+100.0%	100%	100%	1.0ad units	Test run

Ads and Episodes

EP 183: What Happens if You Fail the CMA Exam

0:00 / 1:00

Direct Response

E

#1

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