The Clever Girls Know Podcast With Bola Sokunbi Podcast Advertising - Audience, Sponsors & Contact

Overview

The Clever Girls Know Podcast, hosted by Bola Sokunbi of Clever Girl Finance, is an empowering and practical guide to personal finance tailored for women. Through candid conversations with diverse guests and expert advice, the podcast covers crucial topics like debt elimination, savings strategies, wealth building, and achieving financial independence. It distinctly combines actionable financial education with inspiring narratives of career reinvention and purposeful living, catering to women at various stages of their financial journey. The show provides tangible advice for mastering budgeting, making significant career and life pivots with confidence, and fostering a robust financial mindset for holistic well-being.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

17,560

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 17.6K audience size, runs 45% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
Clever Girl Finance Booksclevergirlfinance.com	Clever Girl Finance Books	2	4	2	1	4	3	1	1	4	3	3	1	3		1	1		1	2	1	2	Core Performer 58%
Shopifyshopify.com	Shopify									2		1	1	2			1	2					Longer term buy 25%
BMWbmw.com	BMW													1	1			1					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Clever Girl Finance Books	$27,801	-56.5%	100%	100%	54.0ad units	Core Performer	+1
T-Mobile telecommunications	$1,865	-100.0%	0%	100%	7.0ad units	Core Performer	+1
Shopify information technology & services	$1,580	0.0%	0%	78%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

437: After 23 Years of Marriage: How Requel Rebuilt Her Financial Life

0:00 / 0:33

Direct Response

4

#1

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