The Cheer Biz Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Cheer Biz Podcast offers targeted, actionable business insights for cheer gym owners, directors, and coaches. Hosted by an experienced industry professional, Dan Cotton, the show delves into the unique operational challenges and growth opportunities within the competitive cheerleading world. Episodes cover critical topics such as leveraging technology like AI responsibly, establishing clear boundaries for a healthy "family atmosphere" among staff, and implementing robust management systems to prevent common pitfalls like embezzlement. With a practical, problem-solving tone, this podcast provides real-world examples and expert strategies, making it an essential resource for those looking to optimize their gym's performance, foster a high-trust culture, and achieve sustainable business success in the youth sports sector.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

500

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 500 audience size, runs 41% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13
Cheer Biz Acceleratornextgenowners.com	Cheer Biz Accelerator	1	2	1			2	3		4	2	2		2	1		1	Longer term buy 25%
The Cheer Mom Podcastthecheermompodcast.com	The Cheer Mom Podcast		1	1	2	2	1	1	2	2		2	2	1				Past Performer 17%
Apple Payapple.com	Apple Pay							1								1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Cheer Mom Podcast	$218	0.0%	0%	100%	29.0ad units	Core Performer
Cheer Biz Accelerator sports	$217	-53.1%	78%	100%	32.0ad units	Core Performer	+1
The Cheer Mom Podcast	$128	-100.0%	0%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Stop Running Your Cheer Gym on Instinct

0:00 / 0:13

Direct Response

S

#1

Run on 1x episode

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