Channel Up Your Marketing is an essential podcast for Independent Software Vendors (ISVs), partner marketers, and channel leaders seeking actionable strategies to amplify their brand and drive growth within the technology ecosystem. Hosted by Amiee Keenan, the show delivers practical, no-fluff insights on content marketing, lead generation, social media, and crucial partner strategies. Episodes feature expert guests and tactical breakdowns of industry events like Microsoft Convergence, alongside guidance on setting impactful business goals. It's designed for professionals aiming to enhance their visibility, activate partnerships, and significantly influence revenue, offering a blend of strategic foresight and hands-on advice for navigating the competitive software landscape.