The Bulwark Goes to Hollywood Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bulwark Goes to Hollywood, hosted by Sonny Bunch, offers an insightful and analytical exploration of the entertainment industry, primarily through the lens of film. Moving beyond typical movie reviews, the podcast critically examines how both classic and contemporary cinema reflect and influence broader societal, political, and cultural landscapes. Each episode features in-depth discussions with experts, authors, and journalists, connecting films like 'Network' to current media ethics or 'A House of Dynamite' to geopolitical realities. This podcast is ideal for listeners who appreciate intellectual discourse on film, cultural commentary, and the intricate relationship between entertainment, current events, and historical context, providing a distinctive blend of film criticism and socio-political analysis.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,060

Est. Podcast Downloads

4,900

Av. Youtube Views

160

YouTubers Subscribers

479

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 5% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Hinge Healthhingehealth.com	Hinge Health	2		1	2			Longer term buy 25%
iHeartRadioiheart.com	iHeartRadio	2	2					Test in progress 17%
Carvanacarvana.com	Carvana					1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$786	0.0%	10%	100%	10.0ad units	Core Performer	+1
Granger photography	$474	0.0%	0%	100%	9.0ad units	Core Performer	+1
Geico insurance	$427	-100.0%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Mount Rushmore of TV

0:00 / 0:22

Direct Response

T

#1

Run on 1x episode

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