The Bulldog Beat Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bulldog Beat is the definitive podcast for dedicated fans of the University of Georgia Bulldogs football team. It offers an unparalleled deep dive into 'Everything Dawgs,' featuring exclusive content such as Coach Kirby Smart's press conferences, in-depth game previews and breakdowns (like the 'Clean Old-Fashioned Hate' rivalry analysis), and player interviews. The podcast provides meticulous strategic insights, focusing on matchups, key players, and coaching decisions, making it essential listening for those who crave detailed analysis of UGA's performance and prospects. With expert commentary and direct access to team insights, it caters to college football enthusiasts seeking comprehensive, team-specific coverage and a passionate community connection.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

860

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 860 audience size, runs 14% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week8/3
Stottlemyer and Associatesstottlemyerlaw.com	Stottlemyer and Associates		1	1	1	1		1	3	1	Longer term buy 42%
Jim Ellisjimellis.com	Jim Ellis			2	1		1	1	2	1	Longer term buy 42%
Scana Energyscanaenergy.com	Scana Energy	1		2		1	1		3	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Subaru of Gwinnett	$460	-100.0%	2%	96%	53.0ad units	Core Performer
Marcos Pizza	$376	0.0%	5%	95%	43.0ad units	Core Performer	+1
Jim Ellis automotive	$210	+18.9%	12%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

UGA Head Coach Kirby Smart Joins The Locker Room

0:00 / 0:58

Direct Response

U

#1

Run on 1x episode

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