The Build With ICF Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Build With ICF Podcast is an essential guide for anyone considering or undertaking Insulated Concrete Form (ICF) construction. Hosts Trevor Brown and Heather Hering Brown, along with industry experts, demystify the ICF building process, offering practical advice and empowering insights. The show covers everything from project initiation and team selection to navigating common challenges like HVAC and permitting, emphasizing homeowner leadership and informed decision-making. Listeners gain valuable knowledge on the benefits of ICF, including energy efficiency, structural integrity, and long-term value, making it a crucial resource for homeowners, builders, and contractors seeking to build durable, sustainable, and high-performance homes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

GREAT

98%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 240 audience size, runs 98% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/23	Week3/30	Week4/27	Week7/6	Week7/20	Week8/10	Week8/17
World Insulated Concrete Form Associationwicfa.org	World Insulated Concrete Form Association	3	2	1	3	2	2	1	1	2	1	Longer term buy 33%
G2 Building Productsg2buildingproducts.com	G2 Building Products										1	Test in progress 8%
NRMCA, ICFMA, NAHB (Concrete Partners)nrmca.org	NRMCA, ICFMA, NAHB (Concrete Partners)							1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
World Insulated Concrete Form Association	$48	+100.0%	94%	94%	16.0ad units	Core Performer
YouTube TV information technology & services	$10	0.0%	100%	100%	3.0ad units	Test run	+1
Ariate apparel & fashion	$9	0.0%	100%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Build With ICF Podcast Episode 74 - Wolven Homes - Air Force Officer to ICF Evangelist: Building Efficient ADUs in San Diego

0:00 / 1:18

Brand Awareness

B

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌