The Bourbon Daily Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bourbon Daily offers a lighthearted, daily exploration of the bourbon world, hosted by Colonel Steve Akley, McNew, and Miss Beka Sue. This podcast delves into the vibrant culture, community, and lifestyle surrounding America's favorite distilled spirit. Episodes feature engaging conversations with guests, personal anecdotes like bourbon-related tattoos, and discussions about figures within the bourbon scene, often touching on industry events and related businesses. It caters to bourbon enthusiasts and those curious about the social, educational, and commercial facets of this passionate community, providing both entertainment and casual insights into the industry.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,040

Instagram

6k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 4K audience size, runs 92% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Steve Akley

Steve Akley operates as a central figure in the spirits industry through his multi-channel media company, the ABV Network. He hosts The Bourbon Daily, a weekday podcast that explores the culture, production, and history of American whiskey. Akley extends his reach into physical retail and education through the ABV Barrel Shop in St. Louis, which specializes in curated single-barrel selections. His work is characterized by high-level collaborations with industry leaders, including interviews with Jim Beam’s former Master Distiller Jerry Dalton and partnerships with the Kentucky Black Bourbon Guild to tell diverse stories in whiskey history. Recent successes include the ABV Barrel Shop being named a finalist for St. Louis Magazine’s Best Liquor Store. Akley also manages the digital publication Bourbon Zeppelin and the video series Bourbon Sasquatch Productions. His storytelling approach focuses on the people behind the brands, often hosting charity initiatives like the fundraiser for moonshiner Michael Stallings or Pappy Van Winkle raffles for community health causes.

Age: 57 years
Nationality: American
Education: Marketing Background, Unknown

Age: 57 years
Nationality: American
Education: Marketing Background, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ABV Barrel Shopabvbarrelshop.com	ABV Barrel Shop	20	21	22	21	21	21	21	23	22	21	21	24	21	20	21	21	21	22	21	22	21	21	21	15	15	9	Core Performer 92%
Stave and Thief Societystaveandthief.com	Stave and Thief Society	5	5	7	2	4	6	5	6	7	7	7	7	7	5	6	7	6	5	7	7	7	5	6	4	5	2	Core Performer 92%
Neely Family Distilleryneelyfamilydistillery.com	Neely Family Distillery	12	14	14	14	14	14	14	18	4				8	12	14	14	13	4	4	2	5	2	2	2	1		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
ABV Barrel Shop food & beverages	$46,257	+1.0%	92%	100%	794.0ad units	Core Performer
Neely Family Distillery	$28,568	-72.9%	91%	97%	400.0ad units	Core Performer
Stave and Thief Society food & beverages	$14,589	+1.9%	94%	100%	203.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Bourbon Daily Show #3,599 – Steve Begins His Life As A Behind the Scenes Owner of the ABV Barrel Shop

0:00 / 0:49

Direct Response

T

#1

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