The Body of Evidence Podcast Advertising - Audience, Sponsors & Contact

Overview

The Body of Evidence, hosted by cardiologist Dr. Christopher Labos, offers a crucial weekly deep dive into health and medical topics, aiming to equip listeners with critical thinking skills to discern fact from fiction in the often-confusing world of online health information. Moving beyond sensational headlines, the podcast meticulously examines scientific evidence to debunk common myths, analyze medical trends, and clarify complex conditions. With a blend of engaging interviews, expert insights, and a touch of humor, it appeals to a broad audience seeking reliable, evidence-based understanding of health, wellness, and medical science, making it an essential resource for anyone looking to navigate health claims with informed skepticism.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,088

Est. Podcast Downloads

1,280

Av. Youtube Views

808

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 11% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/20
Wayfairwayfair.com	Wayfair	1							1	1	Test in progress 17%
Night and Day Decornightanddaydecor.com	Night and Day Decor		1	1	1	1	1	1			Test in progress 8%
Figswearfigs.com	Figs									1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Night and Day Decor	$200	0.0%	0%	100%	6.0ad units	Core Performer	+1
Wayfair	$68	-100.0%	0%	100%	3.0ad units	Test run	+1
Rubric translation & localization	$63	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

194 - Summer Series 3 – PCOS or PMOS

0:00 / 0:53

Direct Response

1

#1

Run on 1x episode

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