The BNI Effect Podcast Advertising - Audience, Sponsors & Contact

Overview

The BNI Effect is a podcast dedicated to empowering Brisbane businesses through effective networking and referral marketing within the Business Network International (BNI) framework. Hosted by Tony Meredith, each episode features compelling success stories and practical insights from BNI members, illustrating how strategic connections translate into significant business growth and financial referrals. Targeting entrepreneurs, business owners, and sales professionals, the show delves into the art of relationship building, chapter development, and leveraging the 'Givers Gain' philosophy. Listeners gain actionable strategies and inspiration to transform their local businesses, making it an essential resource for anyone looking to expand their professional network and drive tangible results in the Brisbane business community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 40 audience size, runs 34% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/6	Week4/20	Week5/11	Week5/25	Week6/1	Week7/6	Week7/13	Week7/27	Week8/10	Week8/17
BNI Brisbanebnibrisbanecentral.com.au	BNI Brisbane	1	1	1		1		1	1		1	1	1	Longer term buy 33%
BNI Australiabni.com.au	BNI Australia			1			1			1				Test in progress 8%
Alua Pest Solutionsaluapestsolutions.com.au	Alua Pest Solutions				1									Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
BNI Brisbane	$14	+97.6%	11%	100%	35.0ad units	Core Performer
BNI Australia	$1	+100.0%	0%	100%	3.0ad units	Test run
Westside Community Care	$1	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The BNI Effect Ep 111 with Adam Mantell – Be Purposeful With 121s At BNI

0:00 / 0:16

Direct Response

T

#1

Run on 1x episode

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