The Bitcoin Layer Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bitcoin Layer offers in-depth analysis of Bitcoin through a global macroeconomic lens, providing listeners with a sophisticated framework for understanding financial markets. Hosted by Nik Bhatia, an author and professor, the podcast dissects complex topics like liquidity, central bank policies, and government spending, illustrating their direct impact on Bitcoin's price and the broader financial system. It targets investors, financial professionals, and serious Bitcoin enthusiasts seeking to connect economic and financial concepts to digital asset performance. Distinctive for its proprietary 'TBL Liquidity' framework and clear explanations of intricate market dynamics, the show goes beyond surface-level news to offer actionable insights and a comprehensive 'bigger picture' perspective on global finance and the role of Bitcoin.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

18,520

Est. Podcast Downloads

200

Av. Youtube Views

18,320

Instagram

671

YouTubers Subscribers

33k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 18.5K audience size, runs 97% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Sound HSAsoundhsa.com	Sound HSA					2	1	1	1	3	1	Core Performer 50%
Club Orangecluborange.org	Club Orange					2	1	1	1	3		Longer term buy 42%
The Bitcoin Layerthebitcoinlayer.com	The Bitcoin Layer	5	7	2	1	1			3	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Unchained	$15,573	0.0%	97%	100%	30.0ad units	Core Performer	+1
Blockstream information technology & services	$15,465	0.0%	97%	100%	29.0ad units	Core Performer	+1
The Bitcoin Layer	$14,708	+417.3%	100%	100%	29.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Kevin Warsh Just Blew Up How the Fed Works

0:00 / 0:29

Direct Response

K

#1

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