The Bitcoin Collective Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bitcoin Collective, hosted by Jordan Walker, demystifies the world of Bitcoin for a broad audience, including individuals and business owners. Moving beyond technical jargon and 'finance bro' stereotypes, the podcast offers relatable stories, expert interviews, and practical insights into Bitcoin's role in diversified portfolios and its adoption within businesses. Recurring themes include investment strategies, market dynamics, and the real-world application of Bitcoin for financial independence and corporate advantage. It serves as an essential guide for those seeking to understand, integrate, and keep up with the evolving Bitcoin landscape in an accessible and honest manner.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

341

Est. Podcast Downloads

100

Av. Youtube Views

241

Instagram

1k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 341 audience size, runs 88% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jordan Walker

Based in the United Kingdom, Bitcoin Collective is a professional media and consultancy entity lead by Jordan and Lucy Walker that bridges the gap between digital asset technology and traditional business treasury management. The duo produces the Bitcoin: A Competitive Advantage series, which serves as a strategic roadmap for small and medium enterprises looking to integrate Bitcoin into their balance sheets. Their recent output includes high-profile discussions with former Prime Minister Liz Truss and MicroStrategy Executive Chairman Michael Saylor, focusing on macroeconomic stability and UK financial regulation. Unlike retail-focused finance channels, this platform operates the Bitcoin Business Network, a professional membership community that provides legal and tax guidance for British entrepreneurs. Through long-form interviews and studio-based podcasts, the Walkers analyze the debasement of the British Pound while facilitating case studies with established companies such as McCann Bespoke and English Lakes Hotels to demonstrate practical implementation of Bitcoin as a corporate reserve asset.

Age: 36 years
Nationality: British
Education: University in the UK

Age: 36 years
Nationality: British
Education: University in the UK

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Bitcoin Business Networkjoinbbn.com	Bitcoin Business Network																					1		1						Test in progress 17%
Bitcoin Business Networkbitcoincollective.co	Bitcoin Business Network			1	1		1	2		1	1	1	1	1									1							Past Performer 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Bitcoin Business Network	$97	-100.0%	82%	100%	11.0ad units	Core Performer
Bitcoin Business Network	$13	-20.9%	100%	100%	2.0ad units	Test run
English Lakes Hotels	$6	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Story of a Hotelier Who Discovered Bitcoin Nine Months Ago and Is Already Thinking in Sats | Nicholas Dickinson #224

0:00 / 0:43

Direct Response

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#1

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