The Bill Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bill Podcast is the definitive companion for fans of the iconic British police drama, 'The Bill.' It features exclusive interviews with the show's cast and crew, offering nostalgic behind-the-scenes stories, career insights, and discussions on their current work. The podcast also delves into the realm of crime fiction, promoting novels often penned by authors with real-world police backgrounds, such as Don Spillane. This blend of TV history, actor retrospectives, and authentic crime narratives makes it essential listening for devotees of the series, British television enthusiasts, and readers of police procedurals and thrillers. The tone is engaging, insightful, and deeply appreciative of the show's legacy.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

84

Av. Youtube Views

64

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

OKAY

37%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 84 audience size, runs 32% host read ads and promotes 37% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/27	Week5/25	Week6/8	Week6/29	Week7/20
Britain's forgotten serial killer by John Lucaspen-and-sword.co.uk	Britain's forgotten serial killer by John Lucas				1	1	1	Test in progress 17%
Twentieth Century Cop (Barry Appleton memoir)penandswordbooks.com	Twentieth Century Cop (Barry Appleton memoir)					1		Test in progress 8%
Don Spillanedonspillane.com	Don Spillane	5	1	1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Don Spillane	$18	0.0%	30%	25%	20.0ad units	Core Performer
MCR-SEO marketing & advertising	$10	0.0%	36%	21%	14.0ad units	Core Performer
George Fairbrother	$4	0.0%	20%	20%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Bill Podcast 149: Mark Spalding (Chief Insp. Paul Stritch) Part 1

0:00 / 0:30

Brand Awareness

T

#1

Run on 1x episode

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