The Big K Morning Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Big K Morning Show offers a lively and engaging take on current events and peculiar news stories, delivered with a distinctive "offbeat" sense of humor. Blending segments like "weird news roundups" with discussions on societal topics such as Halloween trends, cultural panics, or community issues like pet welfare, the podcast provides an entertaining and often humorous perspective on the world. It targets listeners who enjoy staying informed but appreciate a less formal, more conversational, and often comedic approach to news and cultural phenomena, making it ideal for those seeking a lighter start to their day or a unique take on headlines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 200 audience size, runs 28% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week5/25	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ServiceMaster Greater Pittsburghservicemasterrestore.com	ServiceMaster Greater Pittsburgh		1		1	2	6	5	2	2	1	1	Core Performer 67%
Squarespacesquarespace.com	Squarespace			15	8	25				2	5	4	Core Performer 50%
Odysseyodyssey.com	Odyssey	1					5	3	4	4	2		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$272	0.0%	2%	100%	122.0ad units	Core Performer	+1
Kansas City Proton Institute	$244	0.0%	0%	100%	118.0ad units	Core Performer	+1
Bet 365 gambling & casinos	$215	0.0%	3%	100%	106.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Big K Full Show December 19th, 2025

0:00 / 0:53

Direct Response

B

#1

Run on 1x episode

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