The Betting Startups Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Betting Startups Podcast offers an unparalleled look into the dynamic world of betting, fantasy sports, and iGaming through candid interviews with the founders and CEOs shaping its future. Each episode delves into the entrepreneurial journeys, technological innovations, and strategic decisions behind promising startups in this multi-billion dollar industry. Listeners gain deep insights into product development, market differentiation, regulatory challenges, and scaling businesses, from prediction markets navigating CFTC regulations to B2B esports betting infrastructure providers. The podcast serves as an essential resource for entrepreneurs, investors, and industry professionals seeking to understand the cutting-edge business models, growth strategies, and leadership lessons within this rapidly evolving tech-driven sector.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

220

Est. Podcast Downloads

220

Av. Youtube Views

242

Instagram

65

YouTubers Subscribers

844

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 220 audience size, runs 80% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
New York City Summitbettingstartups.com	New York City Summit	1	2	1	2	3	1	1	1				2	1	Core Performer 58%
Flutter AlphaHub - Affiliate Draft 2026alphahub.tech	Flutter AlphaHub - Affiliate Draft 2026									1	2	2			Longer term buy 25%
Spinaplayspina.com	Spina						1								Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Optimove information technology & services	$137	0.0%	60%	98%	50.0ad units	Core Performer	+1
SBC Summit Rio	$91	0.0%	100%	100%	30.0ad units	Core Performer
New York City Summit	$40	-86.7%	93%	100%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 212: Meet the First Pitch finalists competing for $100k in prizes

0:00 / 0:16

Direct Response

E

#1

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