The Better Yoo Project: Optimizing Health, Hormones and Aesthetics. Podcast Advertising - Audience, Sponsors & Contact

Overview

The Better Yoo Project offers an in-depth exploration of functional medicine, hormone optimization, and advanced health strategies for longevity and aesthetics. Hosted by Nurse Practitioner Lexi Yoo, the podcast features expert guests who delve into evidence-based discussions on topics like GLP-1 medications, peptide therapy, heart health, nutrition science, and anti-aging biotechnologies. It aims to educate both health practitioners and proactive individuals, debunking common medical myths and providing data-driven insights into optimizing metabolic health, balancing hormones, and enhancing overall well-being. The show distinguishes itself by combining clinical experience with cutting-edge research, appealing to those interested in a proactive, informed, and often 'biohacking' approach to health and wellness.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

720

Instagram

23k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 720 audience size, runs 92% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Lexi Yoo

Lexi Yoo is a board-certified Nurse Practitioner and functional medicine specialist who bridge clinical research with metabolic optimization. As the founder of Yoo Direct Health and the YDH Training Academy, she creates technical resources for medical professionals, including the GLP-1 Blueprint and the Perimenopause Protocol. Her work focuses on shifting the clinical standard from 'normal' to 'optimal' lab ranges, specifically regarding hormone replacement therapy and peptide-assisted muscle preservation. She leads long-form discussions on her podcast, The Better Yoo Project, featuring clinical deep-dives with experts like Dr. Scott Sherr on mitochondrial health. A national speaker frequently seen at summits such as The Aesthetic Show and the Clinical Application of Longevity Medicine (CALM) conference, she recently presented the 'DUTCH Dozen' framework for interpreting hormone metabolites. Her clinical advocacy supports the renaming of PCOS to Polyendocrine Metabolic Ovarian Syndrome (PMOS) to better reflect the metabolic underpinnings of the condition.

Age: 44 years
Nationality: American
Education: IFM Trained, Institute for Functional Medicine

Age: 44 years
Nationality: American
Education: IFM Trained, Institute for Functional Medicine

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/6	Week4/13	Week4/27	Week5/11	Week6/1	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17
YDH Academyydhacademy.com	YDH Academy	1	1	1	1	1	1	1	1	1	1	1	2	1	1	Core Performer 50%
Amy Myers MDamymyersmd.com	Amy Myers MD												1			Test in progress 8%
YDH Academyyoodirecthealth.com	YDH Academy												1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
YDH Academy	$286	+5.9%	88%	100%	26.0ad units	Core Performer
YDH Academy	$22	+100.0%	100%	100%	2.0ad units	Test run
Perfect Amino health, wellness & fitness	$22	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

114. ADHD, PMOS, Hormones & Women's Health: The Missing Connections Across a Woman's Lifespan with Dr. Jolene Brighten

0:00 / 1:09

Direct Response

1

#1

Run on 1x episode

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