The Best of Car Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

America's funniest auto mechanics take calls from weary car owners all over the country, and crack wise while they diagnose Dodges and dismiss Diahatsus. You don't have to know anything about cars to love this one hour weekly laugh fest.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

326.5K

Est. Podcast Downloads

326.3K

Av. Youtube Views

174

YouTubers Subscribers

26

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 326.5K audience size, runs 8% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/4	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Carvanacarvana.com	Carvana						1	2	1	1	2	1	3	4	4	4	6	2	4	2	Core Performer 92%
LifeKitnpr.org	LifeKit	5	1	1					1	1	2	1	2		5	2	2	1	2	1	Core Performer 83%
BetterHelpbetterhelp.com	BetterHelp				1	1	1	1	1	1	1	1	1	1	2	2	1		1	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LifeKit	$355,950	+21.3%	17%	98%	64.0ad units	Core Performer	+1
Cars.com government administration	$230,213	-45.5%	100%	100%	28.0ad units	Core Performer	+1
Shameless Commerce	$215,324	0.0%	100%	100%	19.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#2663: Martha, Martha, Martha!

0:00 / 0:27

Direct Response

M

#1

Run on 1x episode

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