The Ben and Skin Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ben and Skin show airs live from 3-6pm weekdays on 97.1 The Eagle in Dallas/Fort-Worth. It’s a hilarious, chemistry-rich, nut-kicking, stroll though the biggest stories each day. Content includes everything from pop culture, to pranks, to local news, to sports, to parody songs, to game shows, and more.

Ben Rogers and Jeff "Skin" Wade have been friends since they were 12 and have been hosting radio shows together in DFW since 2001. Their popular show also features guitar-playing super producer Krystina “K-Ray” Ray and comedic newshound Kevin "KT" Turner

Follow the gang on Twitter: @benrogers
@skinwade @krystina_ray & @ktfuntweets

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,340

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 38% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Parish Roofing Solutionsparishroofingsolutions.com	Parish Roofing Solutions	1	2	2	4	5	3	6	4	6	3	4	5	5	4	5	6	3	2	3	5	2	4	1	1	3	Core Performer 92%
Chumba Casinochumbacasino.com	Chumba Casino											5	21	8	17	16	3	34	4	26	30			16	1	15	Core Performer 75%
Prosper Fordprosperford.com	Prosper Ford		2	6	3	4		8	5	5	1	6	6	6		1	6	7		1	5	4	6		2	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeart marketing & advertising	$4,134	-72.1%	0%	100%	241.0ad units	Core Performer	+1
Spin Quest	$3,256	-82.2%	1%	100%	236.0ad units	Core Performer	+1
Sports Predict	$3,256	-57.5%	94%	100%	145.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Full Show: July 21, 2026

0:00 / 1:17

Brand Awareness

F

#1

Run on 1x episode

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